Before founding The Prendel Company, we were veteran advertising creatives who began our careers at some of New York’s most well-known agencies. We have the expertise to create interesting marketing solutions and strong graphic, visual signatures that enhance our clients’ marketing efforts every time.
Oz Moving and Storage
Oz Moving and Storage: Transit Posters
Oz asked us to create an ad campaign that would run for six months in hundreds of New York subway cars and stations. We presented several different concepts before deciding to go with the most ownable and obvious. Copyright lawyers limited our use of movie references, so our headlines had to derive from the original book (no ruby slippers).
Battelle Memorial Institute: Internal Posters
Battelle has over 22,000 employees worldwide, many of them scientists working on highly-classified government projects. Battelle wanted to build rapport and recognition among its staff by showcasing the many individual and group achievements of fellow employees. Our 24 posters, photographed by Adam Cantor, featured employee portraits with profiles which appeared in the lobbies and hallways of Battelle’s many international campuses.
Hershey: Print, TV
Founder Alex Fallon and copywriter Robyn Sands created many award-winning print and impactful, playful TV campaigns for various Hershey candies. Their bold posters and pages for Jolly Rancher, photographed by James Wojcik, won 2 New York Addys and were featured in both Archive magazine and the Graphis Top Ten Annual.
American Express: Print, TV
Alex Fallon and copywriter Robyn Sands chose famed UK-based photographer David Stewart to help create a memorable signature look for the UK launch of American Express’ ‘The Green Card.’ To highlight fraud protection, Alex and Robyn put a spin on a famous sitcom opening for American Express ‘Blue’ in the US.
Miller Brewing Company
Miller Brewing Company: Print, TV
This fun and clever campaign, created by Alex Fallon and Robyn Sands, was designed to get Miller Lite noticed by young adults in one of the most crowded and competitive advertising categories – Beer. Copywriters Robyn Sands and Eric Aronin co-wrote the TV spot.
BNY Mellon: Internet Banner
As the shift from cash to non-cash collateral accelerates, BNY Mellon wanted to raise awareness of its sophisticated collateral management capabilities. We created this eye-catching banner ad directing interested users to “Explore the Collateral Universe.”