We are an eager, smart, passionate team of creative consultants ready to solve your advertising and design dilemmas. Together we have more than 30 years of experience working in the biggest, brightest shops in NYC. We love solving problems for our clients. We love the moment when everybody at the table realizes we’ve nailed it. That’s what keeps us hungry. Every challenge piques our interest and we always look to bring the extra idea — push ourselves to deliver just a little more. For us, the size of the job doesn’t matter because the same rules always apply. So bring us whatever creative challenge you have. We look forward to finding the perfect solution that makes you shout “Oh yeah!”

Bio

Alex Fallon is an award-winning advertising art director and graphic designer. She has worked at many top agencies including Young & Rubicam, Mezzina/Brown, McCann Amster Yard, and Ogilvy & Mather. She has directed work on global campaigns for consumer products such as American Express, Hershey Foods, Kimberly-Clark, Miller Lite, and Jolly Rancher, which won two ADDY awards.

Non-profit work includes Partnership for a Drug-Free America, Mount Sinai Hospital, The Brearley School, and others in the education and healthcare sectors.

She holds a Bachelor of Arts degree from Duke University, and completed her training at Portfolio Center and The Creative Circus in Atlanta, Georgia.

Bio

Dan Fallon began his advertising career in 1987 at the legendary agency Wells Rich Greene, making mechanicals and airbrushing comps — Dan knew advertising would be his home for life.

As an art director at Young & Rubicam, Dan produced television and print campaigns for Pam, U.S. Postal Service, Efferdent, and STP, to name a few. As creative director, he oversaw domestic and international campaigns for several brands, and developed style guides used in more than 100 countries.

Dan has also freelanced at DDB, Grey, Ogilvy & Mather and Agent16. In 2005, Dan and his wife, Alex, founded The Prendel Company, an advertising and design boutique located in New York City.

Bio

Susan Alter is a marketing and communications specialist with extensive brand management experience at some of the country’s leading corporations and institutions including Altria, Hachette Filipacchi Media, Revlon, Mount Sinai Health System, and more.

She is well-versed in trademark development and licensing for category leaders such as Marlboro, Elle, Car and Driver, and Gloria Vanderbilt, and will happily range from big-picture to granular details.

Susan has a Master’s degree in Journalism from Boston University.