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BNY Mellon: Internet Banner

As the shift from cash to non-cash collateral accelerates, BNY Mellon wanted to raise awareness of its sophisticated collateral management capabilities. We created this eye-catching banner ad directing interested users to “Explore the Collateral Universe.”

Lucky & Me: Website Banners

Lucky & Me’s mission is to redefine the underwear category for kids with thoughtfully designed details, soft fabrics and adorably chic styles. We designed several banners that featured different underwear collections for the Lucky & Me website.

Goat Cheeses of France: Logo, Illustration, Graphics, Website

The French government wanted to develop a unified marketing program for all French goat cheese brands sold in the US. We were asked to design a logo, graphic visual, website and style guide for this important branding debut. “The Original Chèvre” is the first U.S. campaign for French goat cheeses.

Oz Moving and Storage: Transit Posters

Oz asked us to create an ad campaign that would run for six months in hundreds of New York subway cars and stations. We presented several different concepts before deciding to go with the most ownable and obvious. Copyright lawyers limited our use of movie references, so our headlines had to derive from the original book (no ruby slippers).

Toots The Movie: Poster, Event Promotions, Website, Title Animation

‘Toots’ is an award-winning documentary about the life of famed saloon keeper Toots Shor. It tells the story of the most famous New York gathering spot of Hollywood royalty during the 50’s and 60’s. We designed the movie poster, website, screening invitations and the movie’s opening title credits.

American Express: Print, TV

Alex Fallon and copywriter Robyn Sands chose famed UK-based photographer David Stewart to help create a memorable signature look for the UK launch of American Express’ ‘The Green Card.’ To highlight fraud protection, Alex and Robyn put a spin on a famous sitcom opening for American Express ‘Blue’ in the US.

GE Grid IQ Insight: White Paper, Infographics, Interactive

Grid IQ Insight combines GE’s power grid expertise with innovative utility analytics. This new technology service helps utilities become more efficient by increasing the power generated by their existing equipment. We designed the Grid IQ Insight white paper and several infographics for the Grid IQ Insight web pages.

Miller Brewing Company: Print, TV

This fun and clever campaign, created by Alex Fallon and Robyn Sands, was designed to get Miller Lite noticed by young adults in one of the most crowded and competitive advertising categories – Beer. Copywriters Robyn Sands and Eric Aronin co-wrote the TV spot.

Marketa Shop by Costas Spiliadis: Logo, Illustration, Business Cards, Menus, Packaging

Costas Spiliadis, the owner of Milos restaurants, wanted to create a new brand of Greek specialty foods to be sold at Milos’ six international locations and a new flagship store located near Milos New York. We created the logo, store-front graphics, business cards, napkins, cheese papers, menus and the packaging for dozens of food products.

Hershey: Print, TV

Founder Alex Fallon and copywriter Robyn Sands created many award-winning print and impactful, playful TV campaigns for various Hershey candies. Their bold posters and pages for Jolly Rancher, photographed by James Wojcik, won 2 New York Addys and were featured in both Archive magazine and the Graphis Top Ten Annual.

Battelle Memorial Institute: Internal Posters

Battelle has over 22,000 employees worldwide, many of them scientists working on highly-classified government projects. Battelle wanted to build rapport and recognition among its staff by showcasing the many individual and group achievements of fellow employees. Our 24 posters, photographed by Adam Cantor, featured employee portraits with profiles which appeared in the lobbies and hallways of Battelle’s many international campuses.

Domaine Katsaros: Packaging, Illustration

Located on the eastern slopes of Mount Olympus, Greece, Domaine Katsaros is a small privately-owned, twenty-acre vineyard and winery that produces Cabernet Sauvignon, Merlot and Chardonnay. We designed a unique label for each wine while maintaining the look and feel of a single brand family.

John Mayer ‘Room For Squares’: Album Cover, CD Booklet

We worked closely with John to create this periodic table inspired packaging for his debut masterpiece ‘Room for Squares.’ We were delighted to receive a RIAA certified double-platinum commemoration when album sales exceeded 2 million. ‘Room for Squares’ remains John Mayer’s best-selling album to date with sales well over 4.4 million.

GE Sochi Olympics: Visitor Packet, Technology Booklet

We designed a bilingual visitor information packet including a 16-page brochure that showcased the green technologies GE used to help power the games; as well as the advanced medical imaging technologies GE made available to the sports physicians and athletes’ health care providers.

The Merrion Condominium: Logo, Tagline, Marketing Booklet, Illustration

This historic New York apartment building underwent an expansive restoration and was named ‘The Merrion.’ The new Merrion Condominium asked us to create a marketing booklet that displayed the new luxury amenities while also highlighting the building’s old-world charm. We collaborated with architects, 3D artists and map-makers to create this comprehensive sales booklet.

Catalyst Films: Logo, Business Card, Website

Founded by Emmy-nominated director/producer Kristi Jacobson, Catalyst Films develops and produces award-winning nonfiction feature films, television series and web content. Kristi asked us to create a clean, simple look for her logo and website.

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GE Minds and Machines: White Paper, Infographics

GE’s ‘Big Data’ innovations have led to efficiencies that were impossible before the recent rise of the Industrial Internet. GE’s ‘Minds and Machines’ introduced a multi-year, multi-product group of ‘Big Data’ software and analytical services. Our white paper and infographics were featured in GE’s announcement events, on GE’s websites and in multiple business press reports.

GE Power Generation: Internet Banners, Illustrations

GE wanted to highlight how innovations and improvements in data analytics and power generation compared to the days before the Industrial Internet. We produced 14 graphic internet banners, each featuring a different story.

Angelo, Gordon & Company: Brochures, Marketing Booklets, Advertising, Kiosk, Photography

Angelo, Gordon & Co. is a privately-held registered investment advisor dedicated to alternative investing. We have designed a range of marketing materials for Angelo, Gordon & Co. including brochures, ads, trade show kiosk, and an Asian real estate booklet written in Chinese.

KTR Capital Partners: Illustrations, Graphics, Marketing Booklet

KTR Capital Partners is an industrial real estate developer that provides warehousing, distribution and logistics for retail and commercial companies in major US hubs. We were asked to create a new look and feel for their marketing and collateral materials. KTR Capital Partners was acquired by Prologis, Inc. in April 2015.

GE Rio Olympics: Complete identity system - Brochures and Trade Collateral, Beach Towels, Shirts, Lapel Pins, Postcards, etc.

We created the "Athletes in Motion" identity system for GE's sponsorship of the Rio 2016 Olympic Games. No small feat. For this massive design project we were asked to bring together the dynamism of GE's brand with the vibrancy and color associated with Rio de Janeiro and the look of the Games. Our lapel pin designs featured movable athletes propelled along a die-cut slider.

Athlete illustrations by Chris Lyons, pin and card illustrations by Dan Fallon